2008-2009 was a year of significant growth for Audiences Wales.
In a year where many arts organisations faced financial challenges, Audiences Wales saw an increase in both its impact and reach across its funded region and across the whole of Wales.
We aim to support the arts sector in Wales through the promotion and development of marketing and audience development; believing that both are fundamental to the development of effective arts organisations and the key to accessing the arts for audiences across Wales. We do this through a range of tactical, strategic and support services that are informed by regular communication and consultation with arts organisations, government bodies, local authorities and specialist agencies.
Our key achievements in 2008-2009, presented through the evaluation of our services, illustrate an arts sector that wants to develop its knowledge and expertise through research, analysis and training, and wants to engage with opportunities to share ideas and work collaboratively in a supported and strategic way.
Our achievements also indicate that public audiences want to find out about arts events through mailings, print, and web technology, illustrated, in part, by the significant growth of visitors to our What’s On Wales / Golwg Ar Gymru website.
Please find attached a summary of our Annual Report and Evaluation for 2008-2009 in both English and Welsh. If you would like to read more, please contact me on nick@audienceswales.co.uk and I will send you a copy of the detailed Annual Report and Evaluation.
Yours sincerely
Nick Beasley
Chief Executive - Audiences Wales
Prif Weithredwr - Cynulleidfaoedd Cymru
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Audiences Wales Ltdwww.audienceswales.co.uk
www.whatsonwales.co.uk
tel : 029 2037 3736
fax : 029 2038 4141
Registered in England and Wales : No. 2596844
Registered office: 2 Market House, Market Road, Canton, Cardiff CF5 1QE
Registered Charity No. 1006810
VAT Registration No. 713 5965 24
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