We will be hosting two new training courses in 2010.
WELCOME TO THE ARTS
A newly revamped customer service one-day training course that been developed for the arts and culture sector.
The course content will cover:
• What we are all like as customers ourselves, what we like and don't like
• First impressions and how to create a favourable impression.
• What do you do which could put people off attending/visiting or buying a ticket?
• Equal Opportunities and treating people as individuals to meet their specific needs
• Listening and questioning techniques
• Awkward customers and complaints: What makes customers awkward, what could be the cause and how
can we deal with them? What sort of complaints do you receive and how are they dealt with?
• Customer care when using the telephone
• Statistics: understanding the economic value of the arts and how good customer care plays a big part in
boosting the figures
• Availability and access of local information for customers
• Action Plans - what you could achieve personally at work and could change as a result of the training
Course Suitable For
Front of house, box office and marketing staff.
The course will be delivered by the Welcome Arts Trainer Julie Turner. Welcome to the Arts will be at The Ramada Plaza, Wrexham on January 15th 2010 and The Village Hotel, Cardiff on February 9th and 10th (two separate one-day courses) 2010.
DEVELOPING AUDIENCES FOR DRAMA
A one-day interactive workshop aimed at giving help, advice and guidance on developing audiences with a lot of practical examples.
The course content will cover:
• What are audiences for drama like? What are the implications for what we do?
• Taking the long view: strategic approaches to audience development
• "We're overstretched - we don't have time to develop audiences for just one show": effective
partnerships between venues and companies
• Contractual issues
• Identifying the target audiences
• Collaborative campaign planning
• Communicating with audiences - what works
• Monitoring and evaluating
Course Suitable For
Programmers and marketing managers. We would encourage both staff from the same organisation to
attend.
The course will be delivered by experienced arts consultant Heather Maitland. Developing Audiences for Drama will held at The Village Hotel, Cardiff on February 24th 2010 and Aberystwyth Arts Centre on March 9th 2010.
To book a place on one of the above courses, fill in the attached booking form (corresponding to the course you wish to attend) and email it back to julia@audienceswales.co.uk. Alternatively, you can post your booking form back to Audiences Wales, 2 Market House, Market Road, Cardiff CF5 1QE.
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Kind Regards
Michael Took
Marketing Executive
www.audienceswales.co.uk
www.whatsonwales.co.uk
tel : 029 2037 3736
fax : 029 2038 4141
Registered in England and Wales : No. 2596844
Registered office: 2 Market House, Market Road, Canton, Cardiff CF5 1QE
Registered Charity No. 1006810
VAT Registration No. 713 5965 24
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