Develop your skills over the next two months with our latest training programme. With two new courses we are concentrating on audience development for the theatre sector and the importance of customer care for any gallery, festival, theatre or arts venue.
WELCOME TO THE ARTS
This revamped customer service one-day training course is a nationally recognised customer care course designed specifically for the requirements of the arts and cultural sector. The course will also be an invaluable refresher for those who have attended a previous customer care course making sure your organisation is up-to-date with the latest thinking in customer care.
Please note that due to the recent adverse weather conditions this course has been re-scheduled for North Wales and will now be taking place on 2nd March.
The course will be taking place in South Wales on 9th and 10th February.
In recognition of the importance of customer care the Arts Council has provided a subsidy to run this course which is priced at £35 per place.
The course content will cover:
• What we are all like as customers ourselves, what we like and don't like
• First impressions and how to create a favourable impression.
• What do you do which could put people off attending/visiting or buying a ticket?
• Equal Opportunities and treating people as individuals to meet their specific needs
• Listening and questioning techniques
• Awkward customers and complaints: What makes customers awkward, what could be the cause and how
can we deal with them? What sort of complaints do you receive and how are they dealt with?
• Customer care when using the telephone
• Statistics: understanding the economic value of the arts and how good customer care plays a big part in
boosting the figures
• Availability and access of local information for customers
• Action Plans - what you could achieve personally at work and could change as a result of the training
Course Suitable For Front of house, box office and marketing staff.
The course will be delivered by the Welcome Arts Trainer Julie Turner.
To book a place on Welcome to the Arts you can download the booking form from our website by clicking here (scroll down the news story)
DEVELOPING AUDIENCES FOR DRAMA
South Wales – one place left
Mid Wales – ten places left
This one-day training course will emphasise the importance of audience development being a planned activity and cover the essentials of audience development for drama and theatre audiences.
The Arts Council has provided a subsidy to run this high level course which is priced at £60 per place.
The training will run on a workshop basis and include practical exercises and case studies. The course content will cover:
· What are audiences for drama like? What are the implications for what we do?
1 Taking the long view: strategic approaches to audience development
2 "We're overstretched - we don't have time to develop audiences for just one
show": effective partnerships between venues and companies
· Contractual issues
1 Identifying the target audiences
2 Collaborative campaign planning
3 Communicating with audiences - what works
4 Monitoring and evaluating
Course Suitable For Programmers and marketing managers. We would encourage both staff from the same organisation to attend.
The course will be delivered by Heather Maitland and will be taking place in South Wales on 24th February and in Mid Wales on 9th March.
To book a place on Developing Audiences for Drama you can download the booking form from our website by clicking here (scroll down the news story)
Kind Regards
Michael Took
Marketing Executive
www.audienceswales.co.uk
www.whatsonwales.co.uk
tel : 029 2037 3736
fax : 029 2038 4141
Registered in England and Wales : No. 2596844
Registered office: 2 Market House, Market Road, Canton, Cardiff CF5 1QE
Registered Charity No. 1006810
VAT Registration No. 713 5965 24
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